SEO Pagination: A Complete Best Practices Guide + SEO Pagination Checklist

Therefore, this method is ideally suited for a category that has a number of pages with pagination from 5 to 20 and is not suitable for directories with hundreds of pages of pagination. Ensure your pagination design adapts well to different screen sizes. Designers can achieve this by reducing the number of visible page links on smaller screens. Pagination is critical in interaction design and helping people with disabilities navigate a user interface effectively. Pagination provides a predictable, consistent content structure while facilitating easy navigation. The UXPin’s blog is an excellent example of basic numbered pagination.

These filters create new and unique URLs based on the parameters used to filter. You need to reduce the number of links from the pagination landing page to the specific paginated pages. Make sure that all links that you add to your pagination pages are crawlable. To effectively use it, you need to create a ‘view all’ pagination in web application page. This is a page that shows all the products or pages, with all the products in a particular category, or even all the products on the site, depending on the structure and size of a site. Search engine bots may not be able to ‘tell’ that the pages with similar content actually represent different products.

For content-driven visual pagination, what type of websites benefit most from this approach?

Load more pagination also allows users to locate the web page’s footer without content automatically loading. A ‘Load More’ button combines features of numbered pagination and infinite scroll. Users click a button to load the next page of content at the bottom of what’s already on the screen. Like if your paginated pages are taking up too much of your crawl budget—the amount of time and resources a search engine will allocate to crawling your site. Server log files—files that record server activities—are an advanced way to track how search engines crawl and interact with site content.

This is when the content offers little value to the user, if any. Thin content could also result from a page with little content, and scraped and spinner content too. There is also a likelihood that the crawl budget will be spent on the pages that the pagination directs to, and other significant pages may never be crawled nor indexed. Once the user reaches the end of the page or has seen several items in a particular category,  it is intuitive that they will want to see more results.

API Pagination

Depending upon the data, you can define a “Size” parameter that dictates how many entities are returned per page. Another endpoint, typically named “Page”(as in the current page number), will work together with Size to handle pagination. Paging also assumes that the responses are in some sort of order. The APIs tracking medium to large size databases can return millions of entities as results, if not more. Therefore, such APIs divide their responses and return them in “pages” to keep performance in check. In this example, we wrap the logic of the /products endpoint in a try-except block.

Unlike keyset pagination, cursor-based pagination uses the cursor—a backend-determined value not necessarily linked to any data fields—to retrieve data from our API. This cursor allows the backend to be flexible with its strategy for handling data updates and also allows for efficient  data retrieval. Unfortunately, this also makes cursor-based pagination more complex to implement than simpler methods like offset and keyset pagination. Despite its structured approach, page-based pagination shares some of offset pagination’s disadvantages, especially when dealing with large data sets. Since it relies on offset and limit calculations, performance issues can arise when calculating offset for higher page numbers. Additionally, in environments with fast-changing data, such as social feeds, there’s a risk of encountering data repetition or skipped data.

Using Hacking APIs GPT For API Security Testing

The challenge with pagination is striking the right balance between usability and catering to user preferences. Design better products with States, Variables, Auto Layout and more. This could help you pinpoint paginated pages that aren’t user-friendly. And try to understand why people might spend more—or less—time on certain pages.

For example, compare the average engagement time (the average time your site was in focus in a user’s browser) across different pages. Like which pages get the most views and how much time people spend on your paginated pages. Pay attention to the number of clicks each page gets and its position. Google Search Console (GSC) shows you if paginated pages rank in the search results. You might feel tempted to “noindex” paginated pages (to keep them out of the search results). Which means your paginated pages could end up competing against your root page in the search results.

Zenefits API FAQs

For example, our UXPin blog uses an ellipsis and allows users to jump 70 pages ahead to find older content faster. An e-commerce site is an excellent example of load more pagination. Users can load more products when they’re ready to view more, providing a balance between continuous browsing and loading speed.

• She enjoys explaining technical concepts related to programming and software in understandable terms.
• Next, we calculate the startIndex, which is the first item that should be displayed on the current page by multiplying the page parameter with the itemsPerPage.
• Some APIs will send a cursor for each element so that they can link elements together.

This is a common type of pagination that involves breaking up content into separate pages. Users can click on page numbers or use arrow buttons to navigate through the content. Each page typically displays a fixed number of items, and users must click on a new page to see additional items. `offset` tells the server the number of items that should be skipped, while `limit` indicates the number of items to be returned. So, this will search ten paintings at a time, and skip 0 of them.

Server returns 200 for paginated pages that don’t exist

There are several endpoints in Freshteam API which retrieve bulk data, especially the ones which are required to List a certain object. In such a case, developers can use pagination parameters to filter data and limit the responses for a streamlined understanding. Developers can select the page value (from which page number they want responses), as well as the number of responses required for each page (default is set at 50). They can also sort the values as ascending or descending or select some other attribute for sorting as well. For example, if the data is sorted by a timestamp or an identifier, the API consumer includes the last seen timestamp or identifier as a parameter to fetch the next set of records. This technique ensures efficient retrieval of subsequent pages without duplication or missing records.

You then need to put the canonical tag on all the pages where the pagination landing page redirects to. Note that the URL on the canonical tag should be the ‘view all’ one. Therefore, you need to use anchor text to link to paginated pages. Here’s an example of breadcrumbs used on the specific paginated product page. After getting data on how your site currently implements pagination, you are now ready to fix the identified issues. In order to ensure that your site correctly implements pagination, it is important to test how it is currently being implemented.

Content-Driven Visual Pagination

It’s preferable to use pagination via a parameter rather than a static URL. Although there is no apparent advantage in using one over the other for ranking or crawling purposes, studies have revealed that Googlebot often predicts URL patterns based on dynamic URLs. Consequently, this increases the possibility of prompt discovery. Google Search Console URL inspection tool will help you check that all of your content is accessible and that your pagination is implemented correctly. To provide users with the option to sequentially move backward through the most recently paginated content. This is how you can implement crawlable links to paginated page.